03 December 2006

UK - Blair-Hitler ID card ad 'not offensive'

A full-page anti-ID card advert that appeared in the national press portraying Prime Minister Tony Blair with a Hitler-style barcode moustache was not offensive, the UK's advertising watchdog has ruled. The ad for the No2ID non-partisan anti-ID card lobby group showed a close-up photograph of Blair with a barcode on his upper lip and text underneath it saying 'ID cards have worked well in Europe before'.