30 October 2006

UK - Virgin ends ad campaign with anarchic site

(Guardian)
Virgin has been forced into an embarrassing U-turn after a new viral advertising campaign backfired spectacularly. The company had asked readers of b3ta.com, an online community known for bad taste jokes, to create a new advert for the Virgin Money brand. Hundreds of entries were submitted, but last week the company pulled the competition from the internet after concerns over some of the submissions.