13 September 2006

Wireless: Mobile operators forget parents at their peril

(International Herald Tribune)
Children are the future, especially for mobile phone operators: kids love to communicate, they play games and buy music, and they don't mind fiddling around with complicated technology. The cellphone industry, recognizing all of the above, is enthusiastically seeking ways to attract the youth market to more advanced data services - game and music downloads, video clips and more. But analysts caution that operators must tread carefully, for what kids crave is often at odds with the wishes of their parents, who pay the bills and worry about what kinds of content their children are exposed to.