02 September 2006

UK - Giving it all away

The advent of the internet allows the contents of newspapers to be distributed for nothing - which is the main reason why London will be having its free newspaper war next week. No one in their right mind in Britain would launch a paid-for paper aimed at a general readership, not only because competition from freely distributed news sources over the web is too fierce but also because the web will increasingly soak up advertising. The decision of the Rothermeres and Murdochs of this world to give their product away represents an attempt to join rather than beat that trend.