02 September 2006

Stop googling that hottie!

Google is taking steps to stop its name becoming a generic term for surfing the net - which is important to protect its long-term value. Publishers and media organisations may have thought the summer silly season had begun in earnest recently when they received a lawyer's letter from Google attempting to assert control over journalists' use of its brand name. In it, Google informed them, by way of example, that it is fine to say: 'I ran a Google search to check out that guy from the party', but not to say: 'I googled that hottie'."