24 August 2006

UK - Home Office ad to protect kids online banned for leading to porn

A Home Office radio advert aimed at protecting children from sexually explicit material online has been banned because it could direct listeners to pornographic sites. The Home Office has apologised for the advert. The Advertising Standards Authority (ASA) has ruled that the advertisement should not be played again after complaints that it could lead to listeners accessing pornography through the advertised child protection web address.